Microsoft Hurdling Sharks With Gurus
Microsoft tried to quell the fear/embarrassment from its own internal employees by sending out this email: This first set of ads features Bill Gates and comedian Jerry Seinfeld. Think of these ads as an icebreaker to reintroduce Microsoft to viewers in a consumer context. Later this month, as the campaign moves into its next phase, we’ll go much deeper in telling the Windows story and celebrating what it can do for consumers at work, at play and on-the-go....