Millennials Feel Closer Emotional Bond To Apple Than Any Other Brand Says Large Scale Brand Survey

An annual Brand Intimacy survey – designed to determine which brands generate the strongest emotional bonds with consumers – has once again given top billing to Apple …

The findings are based on a survey of 6,000 consumers across the USA, Mexico and United Arab Emirates.

Apple topped out the list last year too, but this time brand agency MBLM provided a separate ranking for younger consumers, and tells us that Apple took the #1 slot in both.

MBLM says the video streaming brand is now an established part of the lives of younger consumers.

The full report won’t be released until March 13.